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Inspiring conversations from leaders and innovators throughout the sourdough community. Hear the stories behind the bakers, authors, growers, millers, artists, and other creative minds, that you've always wondered about.
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“In the spirit of the same creativity that you find in something like the sourdough community… you thrive off that community. You wouldn’t be doing it without it… All these worlds collide… Some of the stuff I played originally, indie rock stuff, which is kind of like this beach rock vibe, I was like, maybe that would be cool, cause were still like west coast, even though it’s sourdough, there’s this homey vibe, also this beach rock type indie thing would be cool… it all just kind of came together real crazy like that.”
…that just kind of sent me down this rabbit hole… it’s an addicitive practice. And like every other craft, and I’ve pursued a lot of different crafts in my life, it’s a skill, and you have to learn the skill before you can become better, and before you can become creative… I love those challenges.
I had no idea what I was doing and what my voice was…but I really let that come out in my films, and slowly I had a lot of bread kneading scenes in my film, and a lot of eating lunch, and making food, I started photographing food a lot more, and it suddenly all made sense. When I came out of NYU, I was like OK... my goal is going to make a living shooting food, photographing food, directing food, cause I feel that is what I’m drawn too, I followed that intuition.
“I thought it was funny that of all the things that I bake, baguettes, croissants, all these other cultural breads, it was the pan de coco, which is MY roots, that got people to see me. And that was the point where I was like, hold on a sec, I’ve always been a proud Honduran, but I was like, well, I definitely need to be more in touch with my roots in baking and try to find out what, if any, bread culture is there.”
“I’m very interested in building a strong voice for [female bakers] in the industry... it’s wonderful the camaraderie and different ideas. I think some people can get scared about sharing things, but the more we all operate from a sense of abundance, the more abundance there will be. “
“...billions of people have daily relationship to bread. The bakeries, the restaurant owners, the home bakers - we all have a duty - to raise our voices and start making demands on the flour industry and the distribution of it, the whole process chain, to make it more sustainable and to help our planet.”
“If you think about it, without Instagram there would be no pan. I mean, even if I invented it, would would I have done with it? How would you reach bakers? Without the community that sustained me and that I’m giving back to, there really would be no pan. There would be no way. It’s really unbelievable to me.”
“I wake up in the morning and wash my face with soap that my friend made, I pour myself a cup of coffee that’s coffee roasted by somebody I know, every step of my day is built around the people that live here…. that’s my heart and soul… they support my business, I support their ventures and it's like a huge collaborative effort … and feel like that's step one. It’s laying the ground work within your community to create a web of support”
“I have tan grains, brown, rust colored grains, blonde grains, something in between. Sometimes buckwheat that can turn it different colors of purple. Thinking of that as a baker, you don’t want all your breads to look the same...
It’s ARTISANAL. We’re artists too... “
...I like to make bread that looks like my desert - the desert where I live. It’s kind of this initial picture I have of the loaf I want to create and I can just go LIKE A PAINTER into those grains and get the pigments and draw them out and that’s what I did with the line up of breads...
“Sourdough taught me….that it’s OK to do things differently…it’s OK to mess up, it’s OK not to have the perfect score on my loaf, it’s OK not to have oven spring somedays. All these things teach you valuable lessons and they take you to the next level. I really think it’s a journey that is ongoing for everybody and it’s so powerful to share with others because you end up learning so much from each other.”
“…and FLAVOR, ya, that’s kind of our mantra. It’s all about the flavor. Why do this? There’s plenty of cheap flour out there, why would you bother? Because we really think heritage and ancient grains have a lot of flavor and growing them differently, really taking care of the soil, you’re going to pull different micronutrients - you’re really creating a nutritionally dense product that really packs a lot of flavor.”